A place to be inspired and learn more about marketing your small business online.
Publishing your website feels like a daunting task.
How will you know when your website is ready for prime time?
The reality is that you can publish your website quickly with just the essential pages you need to start doing business, and then learn about what you need to add and optimize later.
Let’s look at the four pages you need to get your website ready to publish:
Now that you know the four pages your website must have, it's time to build a professional-looking website.
Don't worry, you don’t need any prior design or online marketing experience. You can easily create your site using a customizable website template.
A website template gives you the basic structure of your website. It lightens the load of building a website from scratch and gives you the basic building blocks of a professional-looking site that you can customize for your business.
Regardless of your business or passion, setting up an online store can help you take control, simplify your business, and create a space for your business online.
If you’re selling your products or services through marketplaces like Etsy or eBay, or managing everything on your own with pencil, paper, and a laptop, here’s what striking out on your own can give you:
You’ve finally done it: You’ve set up a website. Your products and services are now officially available to anyone who happens across them on the world wide web.
Now you can just sit back and wait for the money to roll in, right?
In an ideal world, of course, it’d be like the movie Field of Dreams. You’d build it, and they would come. But in the real world, you’ve got to do some work to build a customer base and attract an audience.
Fortunately, _______ has some great tools to help you get there. It has a built-in analytics dashboard, which helps you understand the people coming to your website and what they’re looking for.
You’re making ends meet right now, but it’s not what you dreamt you’d be doing when you were younger.
Or maybe you’re a recent grad just grateful to be employed at all, but who dreams of something bigger.
With a new year and new possibilities, it’s the perfect time to stop looking for a job, and start looking for a career. After all, you deserve more than just a paycheck.
The job search can be disheartening---sending out application after application, and hearing nothing back. There are a reported 250 applications for every open job. Only four or five out of those 250 will get called in for an interview, and only one gets the job.
Publishing your website is just the first step to doing more business.
You then need to get more people to visit your site.
But how are you going to do that?
There are two ways to use search to get people to your website.
Imagine someone searches for a business, or for something the business should be known for — two things show up on the search engine results page, or SERP.